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OUR 2010 REPORT ON THE STATE OF THE MANAGED RECREATION INDUSTRY

What's Happening in Recreation, Sports & Fitness Facilities


The most common partners were local schools. Nearly three-fifths (58.7 percent) of respondents indicated that they had formed a partnership with local schools. (See Figure 7.) Local government and nonprofit organizations also stand out as popular partners, with 49.4 percent and 44.6 percent of respondents, respectively, collaborating with these types of organizations. Around a third indicated that they had partnered up with state government (34.4 percent), colleges and universities (32.9 percent), or corporations or local businesses (31.9 percent).


When you look at the tendency to form partnerships based on facility type, this year saw very little change, with slightly more colleges and universities, as well as schools forming partnerships. As last year, YMCAs were the most likely to indicate that they had formed partnerships of some kind. A full 97.8 percent of respondents in this category said they had done so. (See Figure 8.) Respondents from camps were the least likely to form partnerships, though nearly two-thirds (65.9 percent) said they had. Interestingly, health clubs, always among those less likely to form partnerships, again saw an increase in their tendency to form partnerships. While last year, 77.1 percent of respondents from health clubs said they had formed partnerships, this year that number climbed to 80.3 percent.

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